Home Depot carries a line of products and services that are environmentally conscious and energy efficient. This concept initiative was to help brand and reintroduce the line of product offering. The campaign includes print brochures, catalogs, in-store signage and out-of-home displays.
Limited by the necessary use of the Eco-Options logo, a typographic approach used here with a circular radial element.
Harder working concept with product thumbnails.
Instore Welcome Booklet
Inside spread with product choices and useful tips for conservation.
Welcome Booklet inside content pages
Typographic icon approach, simple and green.
In-store endcap concepts, with posters, tall mans, and shelf talkers.
Instore Endcap
Aisle stoppers and shelf talker
Instore Shelf Vertical Violator
Accompanying app for promoting the campaign through useful content and shopping choices, right at one's fingertips.
Mobile App
Promotional landing site.
Online Blog
Microsite
Campaign social initiatives.
FaceBook engagement