NOREN Brand Relaunch
Noren is a leader in specialized thermal management industrial applications. However, as a brand, it needed to grow and mature to better position itself against a more progressive competitive landscape. I helped manage the design and update of a new logo and brand, as well as the formalization of brand style guidelines. The technology was a process of transferring heat from hotter zones to cooler zones, and vice versa. The team interpreted that into the juxtaposed diagonals that made up the capital N, with heat represented by the red, and blue signifying the cold, customized with a fresh modern san serif typeface.