Following the brand relaunch and catalog redesign, a concept proposal for a fitness app digital extension. Modeled for all users to easily get into fitness activities and routines, with or without fitness equipment. The app introduces, tracks, records, and motivates at all phases of fitness. Creative direction, wireframe and wireflow, designs executed by art director.
App main home screen
Landing page
Landing page full content
App introduction screen that displays relevant topics in quick glance, includes current total training time.
Quick pick for style of exercise.
More detailed workouts, with or without equipment.
Progress screen.
Tips screen with content from Bowflex or health fitness expert coaches.
Motivational screen holding power quotes, user generated photos and videos that can be uploaded to inspire.
Equipment workout training and how-to videos.