Card rewards program launched from the ground up. Merrill Lynch was a financial brand with strong roots in asset management and investment and retirement planing. Beyond Rewards was launched as a customer loyalty initiative to capture more engagement and use of the card. This Guide was used as an educational tool, as well as a showcase for rewards and offers.
Rich, lifestyle-oriented creative direction.
Program benefits page with card tier system.
Travel editorial content.
Travel partner offers with complementary travel editorial content.
Merchandise rewards showcase.
