







Bifurcated to Application Producers

Bifurcated for Enterprise Users





Mobile Company Page

Flexera is an applications solutions provider for the B2B and B2C market. Their old site was inefficient, hard to navigate and a less-than-satisfactory user experience. The solution was to continue the bifurcated gateway, alloying the two audiences, Application Producers and Enterprise Users to self-select and control the dynamic site and content. The site and navigation was designed in a way to be easier, cleaner and more dynamic. Took the opportunity to shift the site visuals and imagery in a direction more progressive and relevant to the digital solutions that Flexera provides. A mobile-first approach optimized the site for responsive design and a seamless smartphone experience.