Flexera Website Relaunch
Flexera is an applications solutions provider for the B2B and B2C market. Their old site was inefficient, hard to navigate and a less-than-satisfactory user experience. The solution was to continue the bifurcated gateway, alloying the two audiences, Application Producers and Enterprise Users to self-select and control the dynamic site and content. The site and navigation was designed in a way to be easier, cleaner and more dynamic. Took the opportunity to shift the site visuals and imagery in a direction more progressive and relevant to the digital solutions that Flexera provides. A mobile-first approach optimized the site for responsive design and a seamless smartphone experience.