An equine health, wellness and grooming retail product brand, it was old and staid in the marketplace and needed a refresh. Helped to reengineer the brand, gave it a new look and feel and a modular tiled system of graphics and color blocks. This helped differentiate itself from the competitors, and unified the diverse product line under the Farnam umbrella brand. The imagery was chosen to evoke the bond and relationship between horse and rider, he cares for you as much as you care for him.
2018/2019 No-Fly-Zone Insect Control Campaign
Repositioning and launch of product line proposition to the consumer, creating 3 zones of treatment for full effective fly-control, Block/Repel/Reduce. Full 360 multichannel promotional advertising with new products launches, in-store signage and displays, social activation, digital banners, landing pages, microsite, print ads, billboards
