A brand relaunch from the inside. An additive approach to create a design standard brimming with personality. Starting with a vector-based system influenced by UI design—an homage to our expertise as a technology company—selecting an intentionally expressive blue and pink palette that compensates for the conservative reputation and symbolizes our inclusive values. Then creating a supergraphic from the interlocking E and A letterforms for environmental and decorative usage. These elements were complemented by vector patterns and strong diagonal lines of force, which are used intentionally in collateral to connect data-driven narratives. The entire system was optimized for cloud collaboration, leveraging only web fonts and lightweight file sizes. The brand relaunch led to an incremental $6MM increase in revenue YoY, site visits more than doubled, and there was 100% adoption of the new brand standards across the global agency network.
Supergraphic
Agency website
Presentation decks
Style guide
Brand Share internal media repository
Direct Mailer
Business cards