Dell Sales Acquisition

Sales support collateral focused on direct dimensional mailers, called door-busters or clutter busters. The intention is to incentivize the high-value audience to schedule sales appointments to discuss tech solutions for their enterprise business. Partial gift teasers, like a premium Bose headphones case sent in the first package, with the follow-up meeting delivering the gift product. Highly successful campaigns within this specialized target audience, leading to a 27% response rate for the Bose activation, with 73 meetings arranged out of 275 boxes sent.

Case study award submission video—MARCOM Platinum award winner

REGGIE award winner for the table case teaser activation
REGGIE award winner for the table case teaser activation
Tablet case delivered in package, Dell tablet gifted in scheduled meeting
Tablet case delivered in package, Dell tablet gifted in scheduled meeting
Incentive gift for public sector; portable power bank
Incentive gift for public sector; portable power bank
Mobile phone desktop holder
Mobile phone desktop holder
Portable travel mouse gift
Portable travel mouse gift
Dell portable speakers gift
Dell portable speakers gift
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