- Chevron Havoline Rebrand Pitch Concepts -
Proposed logo designs | Product Naming | Print, Digital, OOH Activations
The Havoline product line was being re-positioned as the premium eco-friendly engine oil alternative. The plant-based derivative mixture was equally effective, yet performed as well or better than the traditional engine oil products in the marketplace. Longer life, lower emissions, and good for the planet and environment.
It's what your engine needs and the planet deserves.
- Territory One -
Find New Horizons. The atmospheric approach
- Territory Two -
The more practical approach. Change. It's Driven by You.
