An integrated marketing concept for engagement and to raise and elevate awareness of Bowflex Home Fitness equipment. Using the 6-week fitness challenge as the engagement platform, a series of conceptual posters, direct mail print pieces, experiential pop-up events, and online support all work to relay the idea of <IMPRESS YOURSELF> to consumers. Home fitness equipment is a high-cost considered purchase, goal was to elevate the brand and shift the need for health and fitness to the user and generate an emotional response.
Travelling display for pop-up events pushing the Bowflex 6-week challenge initiative.
Pop-up in-mall exhibition event to generate equipment trial and buzz for the Challenge.
Microsite to support the marketing campaign. These would be displayed at the pop-up events in kiosks or tablets to encourage interaction and engagement.
Track and Train App to accompany the marketing campaign.
AdCepts to reposition and elevate the Bowflex brand.
Alternate AdCept direction.
Impress Yourself AdCept direction. Inspires and motivates from a realistic point-of-view.
Campaign direct mailers promoting offers for trial of product.