Omnichannel marketing campaigns for Membership Rewards Shopping. The is for the Holiday Catalog. Cardmember email leading to independent landing page to maintain consistent campaign. Extended to social via Twitter and FaceBook posts to engage and entice.
Membership Rewards Shopping seasonal catalogs for the year. Abstract seasonal imagery used in creative direction to differentiate in the marketplace. Maintained and enhanced the rich lifestyle aspect and experience of being an American Express card member.
Catalogs are designed with retail focus in mind. Engaging graphics, seasonality and some whimsy thrown in.
Innovative presentation using flat art graphics mixed with real product photography to create a pseudo-realistic shopping environment.
Product-as-hero creative direction.
