The multichannel Membership Rewards points shopping campaign for the holiday.season, executed through print catalogs, emails, e-newsletters, website landing pages and redemption transactions.
Broadscale marketing for Membership Rewards Program Guide sent to 4 million cardmambers. This perfect bound publication is digest-sized and a useful value-added reference to American Express cardmembers showcasing the reward partners in the program, as well as introducing new features, benefits and relevant information.
The ZYNC charge card was launched to target the younger, more adventurous set, and the selling proposition was the highly customizable features and rewards that could be built within each card. This accompanying benefits microsite was to support the education and showcase the benefits and rewards packs.
The brief was to create a rich online shopping experience for the Platinum Card holders with a select showcase of unique and luxurious gifts and experiences. This microsite portal was designed from the ground-up, with a sophisticated user iinterface and a seamless user experience, letting the card member browse the gifts and fulfilling the purchases. The Holiday Gift Showcase combined beautiful sculptural product imagery with luxurious typography to entice and engage.
Membership Rewards Brand Sale integrated marketing promotion initiative that executed with a print direct mailer and an accompanying desktop and mobile microsite. It showcased discounts on brands like Bose, Nikon and Sony, and the mobile platform was used to engage with useful buying tips on the category.
Email marketing campaign for Canada Membership Rewards.
Direct mailer concept for the introduction of the new Corporate Membership Rewards program. Tear-off panels with notches that could be assembled to create a persistent desktop marketing device.
Interactive responsive mIcrosite launched for Corporate cardmembers. Card members were not as aware of the many benefits built into the American Express card, and this site was meant to help educate and inform of the useful features, like text alerts and powerful travel tools. Effective content marketing tool.
